Best Football Betting Sites 2025: Top Football Bookmakers For Every Niche

Bet365 is a common guest in lists like these, and for a good reason. This English bookmaker is a giant of football betting sites with over two decades of flawless operation. The main and most obvious pro of Bet365 is its license by the British Gambling Commission, which allows it to operate practically anywhere where online betting is legal. Even the infamously hard-to-reach region of North America enjoys betting on football (or soccer, if that’s preferred) matches on Bet365. A vast selection of football events and consistently high betting odds on them is a given.

Betway is another massive name on the list, in particular popular among European football punters. It sports multiple offices across the world’s most active football betting regions, such as the UK and SA. Betway offers everything one would want out of a football betting site: massive football tournaments coverage, consistently above-average football odds, live betting, and welcome bonuses way better than its competitors’. Its ace up the sleeve is unusual - virtual sports and esports betting are Betway's specialty. If you want to explore other options and not just bet on football matches, Betway is the place.

So far, there’s a single trend on this list - every football bookie we’ve mentioned is accredited and regulated by the powerful UK Gambling Commission’s license. 888sport is no exception - and it also holds various other licenses to reach its global audience elsewhere. While it’s historically a European favorite, 888sport is expanding into more difficult regions such as NA at a steady pace. It offers a comprehensive football betting package similar to other bookies on the list, but what really sets it apart from others is the convenience of in-play, or live football betting on the platform. Have questions about what this live betting is? Click on the link and find out!

This football bookmaker is the most special on this list due to its history. It's one of the oldest still-functioning bookmakers in the world as it was established all the way back in 1934. As of now, it's a massive betting organization with subsidiaries and offices in the UK, Australia, and the United States. It is the best football betting site for punters who value reputation and history above all else - and it's a pretty important thing to be aware of. William Hill is known as the face of UK football betting, in particular, but it also has a massive reach thanks to its reputation, operating in the famous US state of Nevada, on the territory of Australia, and elsewhere.

Unibet is an online gambling company established in 1997, offering casino games, poker, and, most importantly, being one of the best football betting sites - among other traditional sports and event esports. This bookie is a part of Kindred Group, one of the largest online gambling operators in Europe - but you'll find it available across many more regions than that, including the United States, Canada, Australia, and others. That's all thanks to the various powerful licenses it holds: playing on Unibet is fair play nearly anywhere. Unibet focuses strongly on customer experience, providing a whole package of football betting markets, strong football odds, welcome bonuses, and other promotions including free bets. We'd like to point out its advantage over some other bookies on this list - namely Unibet's UI. Compared to William Hill specifically, it's night and day - Unibet sports a nice, easy-to-navigate, and clean user interface.

Stake.com is a massive online betting site known for the variety of betting option it provides, and football is no exception. Stake.com is also the biggest cryptocurrency betting platform - and it's not only for enthusiasts! Although it's the newest entry to our list of best football betting sites, Stake.com has established itself as the absolute leader of its niche, represented in Australia, the United Kingdom, and other big betting regions. Although, while it is a cryptocurrency-based football betting platform, its UK site allows users to bet only in fiat currency due to restrictions, so be warned!

North American sports betting fans definitely know this title - DraftKings is perhaps the biggest bookie in the region. Its secret is its status as the best fantasy betting platform - this particular betting niche is fully legal even in the most restricted parts of the United States, providing a valuable alternative for the country's soccer enthusiasts. DraftKings also offers regular bets with competitive odds where it's allowed, but its fantasy football betting is what sets it apart from the competitors. Fantasy betting is a unique way of gambling - instead of putting your money down on real football teams, punters assemble their own out of pools of real players, and then wager on them!

This football betting platform operates in a way completely different from other bookmakers. While a conventional sportsbook will post odds on a particular outcome that other punters will play around, Betfair Exchange operates on a peer-to-peer betting basis. This way, two players essentially duel against one another, forming their own odds. The big difference here is your ability to pick and choose the football betting odds you like. For example, if you feel like the odds for a match are too high/low, you can try posting your own. Anything is possible as long as you find a taker for your peer-to-peer bet!

The best way to see whether the bookie can operate in your region is just by checking the licenses it holds. Not all licenses are created equal, and some of them hold more power which basically means the bookie is more trustworthy. Check our short guide on football betting site licenses.

Bookmaker margin is a fairly straightforward concept, but it's also a hidden one, so it's harder to trace compared to other things like bonuses and football event coverage. It's the amount of money the bookmaker makes on every bet - and it's achieved by making the odds a football bookie offers uneven and not fully reflective of the true probability.

Most sports bettors regularly overlook bonuses as something trivial and one-time only. However, knowing how to use them can boost your profits and make risks way easier. Finding a bookie with good welcome bonuses, free bets, free bet credits, and other betting bonuses is easier than you think.