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Best Football Betting Sites 2024: Top Football Bookmakers For Every Niche

03.01.2024, 12:41

Football betting is deceptively simple with the myriad of different choices of ready and available football betting sites. Simply pick one bookie at random and start placing bets on football matches - that’s what a novice might believe. However, this is a mistake! Take some time to research football bookmakers easily with our list of top choices for to find the best football betting platforms sorted by their strengths and niches. We’ll share our secrets of researching the best football bookies down below, too!

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Best Football Betting Sites

Let’s talk about the top football bookmakers on the list in more detail. The best soccer betting sites often compete with each other for punters’ attention by providing some unique options - be it unique bonuses, higher football odds, better football event coverage, and whatnot. Make sure to consider all of them when picking what’s best for you!

Bet365: Best of Football Betting Sites in the UK and Globally

Bet365 is a common guest in lists like these, and for a good reason. This English bookmaker is a giant of football betting sites with over two decades of flawless operation. The main and most obvious pro of Bet365 is its license by the British Gambling Commission, which allows it to operate practically anywhere where online betting is legal. Even the infamously hard-to-reach region of North America enjoys betting on football (or soccer, if that’s preferred) matches on Bet365. A vast selection of football events and consistently high betting odds on them is a given.

Betway: Football Betting With Esports As A Side Dish

Betway is another massive name on the list, in particular popular among European football punters. It sports multiple offices across the world’s most active football betting regions, such as the UK and SA. Betway offers everything one would want out of a football betting site: massive football tournaments coverage, consistently above-average football odds, live betting, and welcome bonuses way better than its competitors’. Its ace up the sleeve is unusual - virtual sports and esports betting are Betway's specialty. If you want to explore other options and not just bet on football matches, Betway is the place.

888sport: Famous For Football Live Betting

So far, there’s a single trend on this list - every football bookie we’ve mentioned is accredited and regulated by the powerful UK Gambling Commission’s license. 888sport is no exception - and it also holds various other licenses to reach its global audience elsewhere. While it’s historically a European favorite, 888sport is expanding into more difficult regions such as NA at a steady pace. It offers a comprehensive football betting package similar to other bookies on the list, but what really sets it apart from others is the convenience of in-play, or live football betting on the platform. Have questions about what this live betting is? Click on the link and find out!

William Hill: Old Timer Class Of Football Betting Sites

This football bookmaker is the most special on this list due to its history. It's one of the oldest still-functioning bookmakers in the world as it was established all the way back in 1934. As of now, it's a massive betting organization with subsidiaries and offices in the UK, Australia, and the United States. It is the best football betting site for punters who value reputation and history above all else - and it's a pretty important thing to be aware of. William Hill is known as the face of UK football betting, in particular, but it also has a massive reach thanks to its reputation, operating in the famous US state of Nevada, on the territory of Australia, and elsewhere.

Unibet UI

Unibet sports a clean, non-obtrusive and overly complicated UI.

Unibet: Best Football Betting Experience

Unibet is an online gambling company established in 1997, offering casino games, poker, and, most importantly, being one of the best football betting sites - among other traditional sports and event esports. This bookie is a part of Kindred Group, one of the largest online gambling operators in Europe - but you'll find it available across many more regions than that, including the United States, Canada, Australia, and others. That's all thanks to the various powerful licenses it holds: playing on Unibet is fair play nearly anywhere. Unibet focuses strongly on customer experience, providing a whole package of football betting markets, strong football odds, welcome bonuses, and other promotions including free bets. We'd like to point out its advantage over some other bookies on this list - namely Unibet's UI. Compared to William Hill specifically, it's night and day - Unibet sports a nice, easy-to-navigate, and clean user interface.

Best Football Betting Sites For Niche Bets

What if we told you there are more ways to bet on football matches than the usual real money bet experience? Perfect for punters looking for unusual experiences, these can be either used by novices who are looking to ease their way into the football predictions world, or experienced punters seeking to spice up their experience.

Stake.com: Best Cryptocurrency Football Betting Site

Stake.com is a massive online betting site known for the variety of betting option it provides, and football is no exception. Stake.com is also the biggest cryptocurrency betting platform - and it's not only for enthusiasts! Although it's the newest entry to our list of best football betting sites, Stake.com has established itself as the absolute leader of its niche, represented in Australia, the United Kingdom, and other big betting regions. Although, while it is a cryptocurrency-based football betting platform, its UK site allows users to bet only in fiat currency due to restrictions, so be warned!

DraftKings: Best Fantasy Football Betting Site

North American sports betting fans definitely know this title - DraftKings is perhaps the biggest bookie in the region. Its secret is its status as the best fantasy betting platform - this particular betting niche is fully legal even in the most restricted parts of the United States, providing a valuable alternative for the country's soccer enthusiasts. DraftKings also offers regular bets with competitive odds where it's allowed, but its fantasy football betting is what sets it apart from the competitors. Fantasy betting is a unique way of gambling - instead of putting your money down on real football teams, punters assemble their own out of pools of real players, and then wager on them!

Betfair Exchange: A Brand New Way Of Sports Betting

This football betting platform operates in a way completely different from other bookmakers. While a conventional sportsbook will post odds on a particular outcome that other punters will play around, Betfair Exchange operates on a peer-to-peer betting basis. This way, two players essentially duel against one another, forming their own odds. The big difference here is your ability to pick and choose the football betting odds you like. For example, if you feel like the odds for a match are too high/low, you can try posting your own. Anything is possible as long as you find a taker for your peer-to-peer bet!

Picking The Right Football Betting Site

Picking the football bookie that fits you is not just looking at the list of best football betting sites. Always make sure to do your own research on the bookmakers before picking one. Here's a handy list we use when ranking online football betting sites:

Licensing And Reach

It goes without saying that ensuring fair play is the most important part of choosing a quality football betting site. The obvious part here is making sure whether online football betting is legal in your region - you don't want to engage in any illegal activities! Even if not the gambling ban laws are not enforced, using an unlicensed bookmaker leaves punters prone to scams, makes any situations where customer support is needed virtually unresolvable, and basically ensures that you're not having a good time betting on football.

UK Gambling Commission.

The UK Gambling Commission oversees all forms of gambling and wagering in the country, tirelessly protecting the English betting fans./img credit: Glassdoor

Check The Sites' Licenses

The best way to see whether the bookie can operate in your region is just by checking the licenses it holds. Not all licenses are created equal, and some of them hold more power which basically means the bookie is more trustworthy. Check our short guide on football betting site licenses.

  1. United Kingdom Gambling Commission (UKGC). It's no surprise three out of five football betting sites on our top short list hold precisely this type of license. UKGC license is known for its extremely strict standards of fair play, customer protection, and high standards for bookies. If you see a football bookmaker with a UKGC license, it's almost always a good choice. Overall score: 10/10.
  2. Malta Gaming Authority (MGA). While not as powerful as the UK Gambling Commission license, MGA is also one of the leading authorities in football betting and other forms of gambling. Bookies with MGA licenses are generally entirely legal on the territory of Europe, and can also reach their audiences abroad. Overall score: 8/10.
  3. Isle of Man Gambling Supervision Commission. The Isle of Man license is a favored choice for many sports betting sites. Football bookmakers that hold this type of license are often new ventures with an emphasis on new betting trends, such as virtual sports, cryptocurrency betting, and even esports. Overall score: 6/10.
  4. Gibraltar Betting and Gaming Association (GBGA). Gibraltar license balances player protection with favorable conditions for customers. Many new and upcoming football bookmakers pick this license due to its favorable conditions towards betting sites - but, as a customer, make sure to check this bookmaker's trust rating before betting. Overall score: 5/10.
  5. Curacao eGaming Licensing Authority. This is the baseline, most common type of license you'll see the majority of the time when browsing soccer betting sites. It's one of the easiest licenses to get, and doesn't guarantee the protections users of UKGC and MGA licenses are used to enjoying. While it's not bad per se, always do additional research on the bookmakers that hold a Curacao license. Overall score: 3/10.

Profitability, Bonuses, And Event Coverage

With the issue of legality out of the way, the question of sustainability and profitability is the next logical step. In this section, we'll explain some of the important factors that make a football bookie cost-effective or a straight cash grab. Namely, bookmaker margins, bonuses, odds, and event coverage!

Bookmaker Margin

Bookmaker margin is a fairly straightforward concept, but it's also a hidden one, so it's harder to trace compared to other things like bonuses and football event coverage. It's the amount of money the bookmaker makes on every bet - and it's achieved by making the odds a football bookie offers uneven and not fully reflective of the true probability.

The easiest way to visualize a bookmaker's margin is the coin toss. The true probability of heads or tails would be 50/50, or, when using the decimal odds format, 2.0/2.0 (so one needs to bet $100 to win $100). With a bookmaker's odds factored in, the odds would look something closer to 1.9/1.9 - meaning that a punter would need to bet more than $100 to win $100.

The best way to find a bookmaker with a lower margin (the lower, the better) is by betting on massive, established bookmakers. Football betting sites like Bet365 and Betway fit that bill - you'll see them consistently offering better odds than their competition.

Football Betting Bonuses

Most sports bettors regularly overlook bonuses as something trivial and one-time only. However, knowing how to use them can boost your profits and make risks way easier. Finding a bookie with good welcome bonuses, free bets, free bet credits, and other betting bonuses is easier than you think.

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