Liam Duckstein
Turin, Italy — Just a week can transform an entire football narrative, and for Dusan Vlahovic, that’s exactly what’s happening at Juventus.
The Serbian striker’s future in Turin seemed sealed earlier this summer after he decided not to renew his contract. But the arrival of Luciano Spalletti, who replaced Igor Tudor, has completely altered the atmosphere at the club — and Vlahovic’s stance with it.
Spalletti’s Influence Already Showing
Spalletti’s tactical approach and man-management style have reignited belief in players who previously looked unsettled. Vlahovic, in particular, appears rejuvenated. He delivered a strong display against Cremonese in Spalletti’s debut and followed it up with a crucial goal in the 1–1 Champions League draw against Sporting CP on Tuesday night.
The new coach’s positive words have clearly resonated. According to sources close to the club, Juventus now believe there’s a realistic chance of keeping Vlahovic beyond this season — a remarkable turnaround considering his earlier desire to move on.
Financial Reality and Contract Options
Still, for Vlahovic to remain, compromises will be required. His current €12 million per year salary no longer fits Juventus’s new financial framework. The Bianconeri would prefer to reduce his wages by nearly half to align with their post-pandemic restructuring plans.
That could make or break negotiations. A potential solution being discussed is a short-term one-year extension, which would buy time for both sides to reassess the market and Juventus’s future sporting direction under Spalletti.
Premier League Interest and Transfer Valuation
Intermediaries have been exploring potential Premier League options, keeping several English clubs informed of his availability ahead of the January window. Juventus are believed to value Vlahovic at around €20 million — a fee that reflects both his talent and contract situation.
Despite interest abroad, Juventus are strongly opposed to letting him leave for free at the end of the season. The club’s current position is firm: either an extension or a sale, but no free departures.
A Fresh Start Under Spalletti
Vlahovic’s performances under Spalletti have offered fans a glimpse of the player they once expected to lead Juventus’s attack for years. His movement looks sharper, his confidence restored, and the connection with the new coach seems genuine.
If he continues this trajectory, a once-frozen relationship between player and club could thaw into a long-term partnership — one driven by Spalletti’s belief and Vlahovic’s resurgence. For Juventus supporters, that’s a storyline worth watching as the season unfolds.
— TipsGG Football Desk