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Review and Rating of William Hill for Esports Bettors 2023

23.11.2022, 12:52

William Hill is an online sportsbook that doesn’t need to be introduced if you are not new to the gambling industry. If you are, however, know that William Hill has experience of decades, to be precise, since 1934. Back in those years, the company accepted bets by phone and mail. And today, the sportsbook has incorporated not only online sports bets with both pre-match and in-play options but also professional poker, casino, live gambling, and eSports betting opportunities.

William Hill is owned by WHG Ltd and licensed by Gibraltar Gaming Commission. The sportsbook cooperates with such known companies as GamStop, GamCare, BeGambleAware.org, Gamblers Therapy, and others to support a premium, responsible gambling system.

Especially for eSports fans and bettors, we shall take a closer look at the bookmaker.

William Hill at One Glance: Is It Worth It?

Segment Score
Design and UI 5/10
Legality and brand credibility 10/10
Diversity in eSports and betting 5/20
Payment methods 18/20
Bonuses 6/10
Feedback 8/10
Mobile application 8/10
Reviews 6/10
Total 66/100

William Hill Main Advantages and Downsides

To briefly go over the virtual sportsbook William Hill before passing on the in-depth review, let us highlight the main advantages and downsides of the company:

Main pros of William Hill Main cons of William Hill
Extensive range of sports bets. Hard-to-find eSports section.
Variety of additional one-of-a-kind betting markets. Few eSports betting markets.
Responsive, toll-free customer support. No live streaming of eSports events.
Live streaming of sports events. Too few in-play bets on eSports.
Reliable UK and EU licenses. No eSports bonuses.

Verdict about William Hill

If you are searching for the best eSports betting platform, William Hill is definitely not the choice to stop. It doesn't provide the eSports coverage that any eSports fan and bettor must look for. Although the company delivers reasonably good coverage of the major eSports, such as Dota 2, LoL, or CS:GO, you will find a small selection of betting markets. In the same way, all major tournaments in these eSports are also covered. Yet, less popular games are not available, and you’ll hardly find options like Twitch betting on the site. We were unable to find a way to bet on PUBG at the time of this writing.

Aside from that, the company doesn't offer live streaming for eSports matches, while the available in-play bets are even fewer than the not impressive selection of pre-match options.

So, the choice of bet options for eSports at William Hill is, unfortunately, disappointing. Considering that the company is one of the leading betting platforms worldwide, they could have improved their eSports section. In fact, William Hill is marketed as "America's Number 1 sports book" and thus, if you're interested in eSports betting in USA, as well as esports betting in the UK, read this review to see if this bookie is worth your attention.

Available eSports to Bet at William Hill

Building further on the diversity it offers, William Hill has quite a decent eSports section to let players place outright bets on a broad selection of games, such as League of Legends, Call of Duty, Dota 2, Counter-Strike: Global Offensive, StarCraft 2, and Rainbow Six. To get more on these sports, stay tuned.

Dota 2 logo

Dota 2 at William Hill

Launched in 2013, this is a team-based game where two teams of five players step into the virtual battlefield as one of the 100+ suggested Dota Heroes. Being the deepest multiplayer action RTS game created so far, there is always a chance to try out new tactics and strategies. The possibilities are almost endless. Today, Dota 2 offers the highest prize pool among all the eSports tournaments. Although all matches are streamed on the popular Twitch platform, William Hill offers a broader array of bet options, including winner/moneyline bets, handicap, totals/under/over bets, first kill, odd/even, Roshan kills, courier kills, etc. Dota 2 betting options at William Hill are available, too, yet in a limited number.

LoL logo

League of Legends (LoL) at William Hill

LoL is one of the longest-running eSports available today, launched in 2009. It's a strategy team game where two teams, each composed of five players, meet on the battlefield to destroy the opposing team's base. For epic plays, there are more than 140 champions suggested for choosing. William Hill occasionally offers markets for LoL betting, once one of the top events starts. The most common wagers offering competitive LoL betting odds are match outcome, handicap betting, over/under, tournament outcome, group A/B winner, to reach the final, etc.

CS:GO logo

CS:GO at William Hill

Counter-Strike: Global Offensive or more commonly referred to as CS:GO is a team-based first-person shooter game where strategy plays the main role. Similarly to the most popular CS:GO gambling sites, the game enjoys the widest coverage on the William Hill website, with 5 to 30 events available daily. The most common CS:GO eSports betting at William Hill are odd/even, handicap betting, match winner, correct score, draw no bets, total, etc.

Valorant logo

Valorant at William Hill

Valorant was released by Riot Games in 2020 and due to the actual high quality of the game, powered by aggressive marketing, and the overall indisputable authority of the developer, the game instantly became one of the top esports titles available on the market. And of course, William Hill allows betting on lots of competitive Valorant events, such as the VCT series, VRL, Red Bull, Knights Arena, NSG, and G-Loot. Check our specialized gambling guide to make the most out of your Valorant bet.

CoD logo

Call of Duty at William Hill

Debuting back in 2003, Call of Duty is a first-person shooter which has taken the betting industry by storm in recent years. Today, the tournaments on this game worth millions of dollars are held annually. William Hill moderately covers Call of Duty eSports betting with the most noteworthy games and contests. At the moment, there are no Call o Duty events to bet on. The most common bets are outrights, match winner, map bets, over/under, etc.

StarCraft logo

StarCraft 2 at William Hill

One of the world's most famous real-time strategy video games, StarCraft 2, is available for betting at William Hill sportsbook. The game focuses on some of the largest modern eSports tournaments held in South Korea and North America. StarCraft 2 is a one-vs-one affair, unlike most other eSports games, which are majorly team-based. The fast-paced game requires players' multi-tasking skills and great coordination, while bettors can enjoy such eSports bet on StarCraft 2 at William Hill as match winner, map winner, correct map score, and outright winner.

What Tournaments and Matches William Hill Covers

William Hill may not be the sportsbook completely targeting eSports bettors, but it still covers all major tournaments around those eSports presented on the website. Depending on the best eSports events schedule, the bookmaker updates the section periodically. When reviewing the site, the platform offered a bet on CS:GO matches, such as CS:GO LPL Pro League, IEM Road to Rio: Americas RMR, and European RMR A/B. Other than this, such bets are currently available as:

  • Dota 2 BTS Pro Series Americas/Southeast Asia;
  • League of Legends - World Championship;
  • Rainbow Six - Asia Pacific League North, European League, North American League;
  • StarCraft DreamHack Masters - Europe, DreamHack Masters: North America.

Nevertheless, aside from the currently available events, other noteworthy tournaments are covered once organized. At William Hill, you can also bet on Rocket League and choose from several FIFA bet options on eChampions League or FIFAe Club Series.

At the same time, NBA 2K League for NBA-2K betting fans or Fortnite betting options on Cobbler Cup, Fortnite Champion Series: Europe, etc., are not available at William Hill.

Betting Odds on William Hill

Along with the continuing growth of the eSports market at a remarkable rate, William Hill is always there with the best odds to cover the latest major events. However, delving into the granular details of eSport betting, it starts fracturing depending on the type of the game. In all cases, the available odd formats to switch between are Decimal, Fraction, and American.

Note that the odds of in-play bets are not fixed. The fluctuation of the odds primarily depends on the course of the game. They may skyrocket at one moment and drastically drop at the second.

Betting calculator

DecimalAmericanFractionalHong Kong
- +
- +

Live Streaming and Live Betting at William Hill

Unfortunately, William Hill doesn't stream eSports events. Instead, the company suggests bettors switch to twitch.tv to tune whatever they fancy and get back to William Hill's eSports betting section to wager. We have to admit that this isn't convenient, especially when there are multiple other premium online sportsbooks offering eSports live streaming.

However, the company still introduces live betting options. Being capable of betting on eSports is a great opportunity to profit for those bettors who have in-depth knowledge of the competing teams, the tournament, and the eSports type in general. Unfortunately, the coverage of live betting on eSports doesn't impress. In fact, it's minimal. The company offers live bets only on the most significant events related to high-profile games. Furthermore, the in-game betting market is strictly limited, either. In most cases, it is limited to the Match Winner option only.

What Betting Markets and eSports Bets Does William Hill Offer?

The available betting types and markets will differ depending on the game you want to bet on. However, William Hill doesn't boast of a diversity of bet options when it comes to eSports. For instance, when betting on League of Legends, you can see on offer such markets as:

First Blood You simply bet on which player will get the first kill in the game.
Map Winner You can be in a particular arena since every round of the game is played on different maps.
First Dragon or Baron This unique LoL bet implies predicting which player will be the first to kill Barons or Dragons computer-controlled characters the first.

If you are keen on CS:GO, Overwatch, or Call of Duty, the available betting options will be similar. Overwatch, for instance, has three capture points that the teams control. Aside from standard bets, William Hill allows betting on teams to capture all those points at once or none at all.

Overall, the eSports market depth at William Hill is disappointing. Although the company covers many matches, they have strictly limited markets. eSports fans don't get the opportunity to wager on any particular markets, such as Map Handicaps, or Total Kills.

The Bonus System of William Hill

Almost all online sportsbooks offer welcome bonuses to entice new bettors. William Hill is a long-established online sportsbook; hence it clearly understands the significance of providing incentives to new users. Unfortunately, the company hasn't schemed any eSports-focused welcome bonuses, yet it has a welcome bonus to use on bets.

By joining the sportsbook and depositing $10, you acquire a $30 bonus in free bets. The bets can be wagered on bets with min odds of 1/2. The free bets are paid in two phases, with 30 days expiry date. Sounds not so impressive, though.


Payment Methods at William Hill

William Hill has a broad range of betting gateways to choose from. For eSports betting, Neteller, PaysafeCard, QIWI, Skrill, PayPal, Ideal, Nordea, Trustly, Visa, and Mastercard options are suggested. These are all reliable and effective banking services available both for depositing and withdrawing cash. Regardless of which funding and withdrawing variant you choose, the minimum deposit will be $10. Since the bookie only accepts fiat currencies, there are no options like CS:GO skin betting on the site.

Does William Hill Accept PayPal?

Yes, PayPal eSports betting is supported and the popular payment method is accepted for depositing and withdrawing funds from William Hill. People looking to make a CS GO paypal bet will be delighted, as the maximum deposit you can make with this payment system is $5,500, while the minimum withdrawal is $10. Normally, the company needs one business day to proceed with a withdrawal request.

Does William Hill Accept Crypto?

The lack of cryptocurrency payments is perhaps William Hill's only omission regarding payment options. Whether it's going to incorporate crypto into its cashier section or not isn't known yet.

William Hill Website Structure and UI

William Hill Interface

William Hill Interface

William Hill has a handy user interface with a full list of sports presented on the left-hand menu, and the selection of upcoming markets highlighted right in the center of the page. Nevertheless, this is true regarding sports betting, while the eSports betting section is poorly displayed.

First, you have to find eSports stacked between Darts and Football in the All Sports section. Then, it opens a page of eSports Highlights and eSports In-play bet options. Unfortunately, the section has only three sub-categories - Daily List, In-Play Sports (very poor), and Competitions.

Second, William Hill doesn't give any function to navigate to your preferred eSport or re-order the markets (there are very few available) to your preference.

So, in terms of website design and navigation, William Hill definitely greatly yields to its rival eSports betting sites.

Registration at William Hill

The signup process at William Hill doesn't take long. And yet, it offers only the full registration version, and no one-click or social media account signup is provided.

Nevertheless, if you still decide to take a look at William Hill eSports from inside yourself, here is a step-by-step guide on how to create a new account:

Hit the Join button

William Hill Registration

William Hill registration process

It's located on the right-hand corner of the homepage.

Complete the first part of the form

Enter your title, full name, and birthdate.

Enter your personal details

These include email, mobile phone number, and full address.

Enter your nickname

Fill out the second form with a username.

Secure your account

Create a password and choose a security question to answer.

What about the money?

Choose your preferred currency.

Know your limits

Set deposit limits per day, week, and month.

Enter promo code

If you have any promo code, hit Add a promo code and insert it.

Click "Agree and Join"

By which you confirm you are 18 or over and accept the company's T&Cs, Privacy Policy, and Age & Verification Policy.

During the registration process, you can also check the box to receive newsletters, offers, etc. (optional). Later, you will also be required to pass the account verification to prove you have provided real information before you can withdraw any winnings.

The Legality of William Hill

When considering joining a new virtual betting site, take security seriously and sign up only at platforms with excellent credentials. With decades of legal practice in the field, William Hill definitely comes into this category. It has been one of the most respected bookmakers throughout all these years and has never faced any legal issues. In addition, the company holds two most noteworthy and credible licenses in the industry, particularly the Gibraltar Gaming Commission and the UK Gambling Commission. Both organizations stick to the highest customer security and protection standards and offer a majority of reassurance to eSports fans, too.

William Hill Safe

Additionally, William Hill cooperates with a series of gambling help organizations and charities to support responsible gambling, such as BeGambleAware, GamStop, etc. This way, the company underlines the commitment to safe and responsible gambling.

Customer Support at William Hill

William Hill Help

William Hill website help section

If William Hill doesn't stand out for its eSports section, the same can't be said about customer support. Instead, the company provides multiple opportunities for its customers to get professional assistance from their specialists. For this, click on the Help and Feedback in the upper-right corner and choose the convenient option for you. The "Help" button will open a page of numerous articles and guidelines related to the company's offers and functioning, as well as offer you an extended FAQ sub-section with the most common issues bettors face and solutions to them.

However, if you want to get in touch with a William Hill representative tete-a-tete, hit Contact Us to opt to contact the service through Live Chat or Twitter. Live Chat is available round the clock. So you can be certain there's always someone deeply acknowledged in the company behind the live chat support.

Finally, if you have any offers to William Hill or need to speak over more important matters with the sportsbook representative, dial +800 3551 3551.

Mobile eSports Betting on William Hill

With the rise of the popularity of mobile betting, William Hill embraced the innovation at the same time as the growth of eSports betting. Accordingly, today William Hill is available for eSports betting not only through its desktop and mobile compatible sites but also through Android and iOS apps. Moreover, the app launches and functions seamlessly with no glitches or slowdowns. And yet, this doesn't change the fact that the eSports section is poorly presented and the markets are few.

Android logo

Android William Hill App

The Android Play Store app policy is against gambling and betting offers. Therefore, if you want to take advantage of eSports betting options, you must bypass the Play Store and download the app through the sportsbook's official mobile website. First, find the .apk file and download it, having priorly allowed downloads from third-party sources (go to the Security section and access Device Administration). Once the file is in your gadget, install it manually by following the prompts.

iOS logo

iOS William Hill App

With an iOS device, you won't have any difficulties downloading the app since it allows betting and casino apps. Although you can get it through the mobile site, it is also available in App Store. Type the bookie's name in the App Store search bar and hit Get. In a moment, you will find the icon on your screen.

Extra Features at William Hill

Aside from the extended sports betting, casino gambling, and small eSports sections, William Hill also has live casino, bingo, and poker dedicated sections. Furthermore, if you want to break from betting on sports or playing casino games, William Hill offers a decent range of bets on politics, TV, and even awards shows. These opportunities, however, have no scheduled events, and the markets depend on what's going on at that particular time frame. So, if you are sure which movie will win the Oscars or who will become the next US president, for instance, William Hill makes it possible to monetize your predictions.

William Hill Review Conclusion

William Hill is one of those rare sportsbooks which have earned the reputation of a premium, reliable service and preserved it throughout decades. The modern website offers amazing design, strong mobile compatibility, not a bad welcome bonus, and impeccable security credentials. However, this strikes the eye concerning sports betting or at least casino gambling. Unfortunately, William Hill doesn't provide the same excitement to its eSports bettors. The section is fiddly to find, and the site navigation is time-consuming. And although the betting odds on this platform are relatively competitive, the variety of eSports betting markets outside the mainstream options isn't wide. Therefore, compared to its rival sportsbooks, William Hill is not a recommended platform for eSports betting.

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